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Managing Director

Taylor Rayfield

Taylor was a litigator for over 10 years, and secured over $30,000,000 in jury verdicts and even more in settlements.  Her dedication to her clients sets her apart from many others.  She is now transferring those advisory skills over to Sunrise Strategies HB, Inc. in her role as Managing Director.

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Contact: Trayfield@sunrisestrategiesinc.com

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Matthew Cain

Chief Consultant

About Me

25+ years’ experience providing Corporate Advisory, Consultancy and Equity Capital Markets expertise to private and public companies. Sector Expertise Thoroughbred Racing, Wagering, Technology, Financial service and Tech, Media, Gaming, ESports and Cryptocurrency Technology

At the helm of innovation and excellence in the racing, gaming and sports betting industry, Matthew brings over 25 years of experience in corporate advisory, consultancy, and equity capital markets. As a Non-Executive Director and Chairman, Matthew has driven significant growth and development, overseeing the management of five prestigious racetracks and multiple gaming venues across Victoria. 

 

Matthew’s expertise spans various sectors, including thoroughbred racing, wagering, technology, cryptocurrency and esports, making him a pivotal figure in navigating investment strategies and growth opportunities within these dynamic fields. His strategic vision has led to remarkable projects, such as the development of the Caulfield Village and the construction of a state-of-the-art turf racetrack, affirming his commitment to creating a lasting impact in the community.

 

Matthew also served as a Non-Executive Director for the Pegasus Gaming Group, managing a diverse gaming portfolio across Melbourne and regional Victoria. His governance acumen is further demonstrated through various board roles, where he has championed best practices in compliance and operational excellence.

 

Matthew’s diverse interests, from overseas travel to culinary pursuits, reflect his passion for life beyond the boardroom. Whether engaging with stakeholders or fostering new partnerships, Matthew remains dedicated to elevating the standards of the racing and gaming industries, ensuring a bright future for all involved.

Contact

I'm always looking for new and exciting opportunities. Let's connect.

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Alan Astrella
Retail Consultant

In today’s fast-changing retail environment, the role of a retail consultant is more essential than ever. With over 25 years of experience in the retail and footwear industry, Alan has led some of the world’s largest footwear brands and collaborated with top retailers across the United States. Our mission is to help businesses enhance the customer experience and optimize sales through proven, data-driven strategies.
 

A thoughtfully designed retail store layout is fundamental to maximizing revenue. We help businesses guide customers toward high-priority products, encourage impulse purchases, streamline traffic flow, and elevate the overall shopping experience.
 

Through our retail business analytics solutions, we empower clients to make smarter, more informed decisions. By leveraging customer data, we identify key insights into preferences, behaviors, and trends—enabling personalized marketing, tailored product recommendations, and stronger customer engagement.
 

Let us help unlock your business’s full potential—with strategies designed to grow revenue, improve customer satisfaction, and position your brand for long-term success.

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CONTACT: AAstrella@sunrisestrategiesinc.com

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